About Us


Programme Objectives

To provide a framework for developing an analytical understanding of both the functional nature of management and the holistic inte grated nature of business and technology.

To provide knowledge and tools to enhance areas like engineering, engineering applications, operations and eventually profitability of their business business.

To understanding and develop key value adding activities of market, market, product product and process process development, development, operations operations and emerging competitive technology.

To enable graduates to begin contributing to their organizations as early as possible.

To produce graduates that will become effective change agents in organization organization, through through research research and development development.

Innovative knowledge for Industry and Academia

An Industrial Doctorate is a Doctoral Research Program which accommodates the range of activities that support original and innovative work that encompasses the academic, professional and technological fields and is not restricted or related solely to a traditional ‘scientific method’. Qualitatively, Industrial Doctorate is equivalent to all other types of doctoral programs, including the conventional PhD.

Industrial Doctorate is a doctoral program that provides opportunities for students/researchers to bridge the gap between two worlds. The objective of the program is to establish cooperation between the university, a company and student/researcher, on a specific research project that is of high value to the company and the participating parties.

There is researcher demand, workforce trends, industry needs and/or national priorities which give rise to the need for the development of such an industrial doctoral program, in transforming the country into an innovation-led economy (New Economic Model).

The development of such an industrial doctoral program is a clear strategic priority for the institution of higher learning, and the Ministry of Higher Education Malaysia (MyBrain15 Initiative).